Que desde hace unos años los anuncios de Kodak es mejor tomárselos con cierta dosis de escepticismo y bastante paciencia no es ningún secreto. Pero al menos la división de película química -Kodak Alaris- parece cumplir con su palabra y tras una espera de más de un año y medio la Ektachrome ha vuelto oficialmente a los escaparates.

Fue en enero de 2017 cuando la compañía anunció la vuelta de esta mítica película positiva en color que había retirado cuatro años antes. El aumento de la demanda -apuntaron en su momento- justificaba la vuelta atrás de su decisión, aunque se ha tenido que reformular respecto a la emulsión original de los años 40

Por ahora esta película reversible estará disponible sólo en carretes para 135 milímetros, aunque en breve la Ektachrome 7294 Color Reversal también lo estará en rollos para película Super 8 y más adelante en 16 milímetros

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Hi folks. I'm @peterguttman and am so honored that @kodakprofessional has handed over the keys to their Instagram vehicle so I can share my passion about test driving their soon to be released Ektachrome 100, and to take you along on some of my journeys over the last couple of weeks. I'm the author of eight hardcover books that feature my photography and spotlight global adventures on all seven continents and in over 240 countries. Between assignments abroad, and with only a fortnight to shoot this new film, I quickly realized I'd have to forgo the foreign cultures and exotic landscapes that I often find myself immersed in. Instead, I followed my inner visual hunger for spectacle and vivid hues, concentrating on some colorful, yet relatively local happenings. During the days ahead, I hope to convey my excitement about capturing those fleeting moments while painting with light onto a canvas of film. Even to this day, I've found film to be my primary means of artistic expression, sidestepping digital photography and embracing grains over pixels. I hope you'll have a moment to explore my own visually encyclopedic Instagram page @peterguttman which is solely comprised of images captured on film. Here, beneath the clamor of exploding fireworks, competing screams fill the bumper car pavilion as well as the cabins sliding along snaking rails inside its century-old, 200-ton Wonder Wheel, a spinning monument to salt air-scented amusement along Brooklyn's oceanfront.

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¿El precio de esta nueva generación de carretes? Unos 13 dólares el rollo de 36 exposiciones que se espera esté disponible en breve en las tiendas a través de los distribuidores de todo el mundo.

A la espera de ver la aceptación del público y si realmente existe demanda como para que sea rentable, algunos fotógrafos -sí, también hay embajadores para la película química- ya han tenido ocasión de probar la nueva emulsión.

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Good day everybody! @peterguttman once again. For now, today will be my last day here broadcasting my joy working with the new Ektachrome 100. I hope I've brought a bit of visual inspiration for the wonders of film. I want to express my deep gratitude to @kodakprofessional for this wonderful opportunity to share my work and to @duggalnyc for their top notch processing and scanning of this brand new film. Also a kind shout out to @your.art.gallery where I am their Featured Artist and which sells my signed work to those looking for some travel inspiration. During my journeys as a travel photographer, I've attempted to capture the unique cultures and diverse tapestry of civilizations scattered all across the globe. From headhunting Asmat tribes leading war flotillas within the moist rainforests of New Guinea, to nomadic Touareg herding camels across the dunes of a windblown Sahara, I've tried to document the shared humanity that emerges from uniquely divergent and often exotic lifestyles. Even in our own proverbial backyard, there are distinct societies leading a fascinating existence that can sometimes help bring some perspective to our modern age lifestyles. Here, in an Allegheny grove, suspenders and straw hats attend to their chores around a steam-powered hay baler, compressing raked crops into compact bales which will provide fast food nutrition for Amish livestock.

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Es el caso de Peter Guttman que a través de la cuenta oficial de Instagram de Kodak Alaris ha compartido algunas de sus primeras fotos. Sí, fotografía analógica pero que acaba en Instagram.

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Hi there. It's @peterguttman once again. One of the magical benefits of developing a passion for photography is that your camera and its viewfinder urge you to become more attentive to the wonders of the world around us. So it's only natural that beginning photographers are often drawn to the sunsets we're lucky enough to experience. Sadly, they put their camera away just as soon as the sun disappears. However many of the most lovely lighting conditions only begin to appear after the sun leaves the scene. The more the sky is littered with scattered high altitude clouds, the grander the effect, as these ethereal tufts of water vapor still receive reflections of sunlight long after the sun itself vanishes from ground level visibility. Frederic Church, one of America's most celebrated 19th Century landscape painters took full advantage of this moment in his paintings. Ektachrome 100 seems to ably take full advantage of this lighting situation as well. If you've been checking out some of my Ektachrome 100 visions during the last few days, you've been exposed to crimson fireworks, glowing spark embers and flame-covered hot rods. I thought I might cool things off a bit with some water and a trip to the shore–the storied Down East coastline. Here, cotton candy-hued skies are reflected in Rockland, Maine's calm harbor, speckled with ferries, yachts, yawls and mighty windjammers, such as the red-striped Victory Chimes, America's largest schooner readying its sailors for a wind blown journey across Penobscot Bay.

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Pese a la reformulación de la película, parece que la nueva Ektachrome mantiene la esencia de esta diapositiva e incluso promete un rendimiento mejorado a la hora de ser escaseada.  Pieles naturales, escala tonal neutra, un grano muy fino y colores vibrantes.

Foto: Peter Guttman
Foto: Peter Guttman
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7 Comentarios

  1. No se, no se. Utilizar hoy dia película, diapo, byn o la que sea, y luego escanearla, me parece tirar el resto para hacer lo mismo, o casi que con una buena digital. Si tiras en analógico termina de procesarlo como tal. Es mi opinión.

  2. En el consejo de Administración de la nueva Kodak debe haber entrado algún masón. Idear una emulsión fotográfica para destinarla al escaneado es como entrar en un Templo para celebrar un rito litúrgico, ir a la pila y en vez de encontrar agua sagrada persignarse con Red Bull

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